???????? EAT ?? ????? ???? ??????? ??????? ??? ?? ???? ???? ???? ???? ?????? ???? ????? ????? ???? ????? ??? ???. EAT ???? Experience, Authoritativeness, Trustworthiness ??????? ?? ?? ????? ?? ???? ?????? ??????? ?????? ???????. ???? ?? ??????? ?? ???????? EAT ??????? ?? ??????????? ?? ?? ??? ????? ????? more info ?? ??? ??????? ????? ? ???? ?????